Current investment×3sales in two years, to 2022
Niche fragrance, France. Tmall launch in the top 3 of high-end fragrance; growth with Sephora in the US. Held today.
Cathay Capital · Consumer Care
Taking European consumer brands to the US and China.
Dr. Allan BekeVice President · Cathay Capital Private Equity
€6bnassets under management
11offices worldwide
~40consumer investments
>20consumer exits
€3–15m EBITDAEurope → US · China
PARIS · HQ
Where it starts.
SHANGHAI · CHINA TEAM
Doors open in China.
01Track record
Brands we have helped scale.
Current investment
Exited 2022×2sales, to >€200m in 2021
Natural consumer health, France. Six bolt-ons and expansion across European markets. Exited.
Current investment#1sunscreen brand on Tmall in 2023
Sun care and cosmetics, China. Cathay led the RMB 200m+ Series A of the China business. Held today.
Current investment+300%direct sales
Outerwear brand. CFO, CTO, Head of Retail and Head of China hired with Cathay's support.
Selected current and former investments. Consumer track record from the Cathay deck (September 2025); company figures from company and press releases, results during our holding. Cathay's role varies by transaction. Past performance is not indicative of future results.
02What we look for
€10–100m revenue · €3–15m EBITDA · Europe-based, with a US or China growth case
- Beauty and dermocosmetics
- Medical beauty
- Consumer health, OTC and nutraceuticals
- Pet care and animal care
- ODM, OEM and consumer CDMO
- Brands with an international angle
Open to other consumer businesses with a clear growth plan.
03The team
- Allan BekeParis
Edouard MoinetParis
Thierry AuzelParis
Tobias PoirierParis